Warehouse Celebrate Launch of Occasion Wear Collection with it’s Urban Garden Party

by • April 17, 2015 • City News, Events, Fashion, FeaturedComments (0)1959

Warehouse is delighted to announce ‘Urban Garden Party’, a range of events across Spring/Summer in celebration of the occasion wear range. The events will take place in select flagship stores Saturday, 28 March in London, Manchester and Liverpool and Saturday 25 April in Dublin, Belfast and Leeds.

For the modern girl the summer season brings with it a plethora of events. Whatever the occasion, from weddings and races, to festivals and, of course, the garden party, Warehouse has it covered. Traditionally these occasions call for clichéd dressing, fascinators and florals… But that’s not how Warehouse does it.

The Urban Garden Party will be the antithesis of conventional, the backdrop being the thriving and stylish city. Participating Warehouse stores will be transformed into urban gardens with limited edition illustrations by Lo Parkin featured in exclusively designed windows. There will also be an abundance of lush plants which customers spending over £70 on the day can take home as a gift. Customers can head to the personalisation station where they can make their own bespoke accessories to complement their chosen look, meanwhile Toni & Guy will be on hand to offer hair styling tips to ensure the perfect outfit from head to toe.

Customers can sign up to attend an Urban Garden Party in their local area from Friday, 6 March to Thursday, 26 March at www.warehouse.co.uk/UGP. Customers who have signed up will receive their VIP invitations through the post* in advance of the event, as well as exclusive tokens, which can be exchanged for personalised bracelets, goodie bags and special discounts.


Warehouse’s SS15 collection focuses on high quality occasion wear for the modern, urban girl. Suitable for any occasion the collection comprises hand-embroidered fringed dresses, embellished tops and lace culottes:


The Ladies Day-Dreamer

The Races can call for some outrageous fashion choices; swap this for classic lines and masculine-inspired tailoring ensuring you reign supreme on ladies day.

The Bouquet-Dropper

Summer weddings get an injection of urban-cool. When you attend you’re not catching the Bride’s bouquet, you’re showing her how to dance in those heels.

The Garden Party Goddess

City living can leave you hot and bothered in summer so the savvy girl kicks back at a garden party, adding a contemporary twist to flowing dresses and floral details for a day of fun.

The Bar-Hopper

As the days get longer so does your social schedule, you finish work and head straight to the bar with the greatest of ease… and there’s already a cocktail there waiting for you.

The Anti-Prom Queen

The modern belle of the ball doesn’t have to wear a traditional prom dress, break the mould in slick, clean designs that work just as well in the real world.




Invitation holders are entitled to the below:

  • 1 x Initial Bracelet Token – show in store to make your own personalised bracelet*
  • 1 x Goodie Bag Token – show in store to receive a bespoke tote bag of treats*
  • Exclusive 20% Off Wristband – use this to get your summer style for less on the event day


Available for all customers at The Urban Garden Party:

  • 20% off occasion wear for all customers during the event
  • Hair styling at the Toni & Guy hair fix station
  • That Flower Shop providing flowers for customers**
  • Branded refreshments and light snacks



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