Starry Eyed and Raw Collection Launch

by • October 14, 2013 • City News, FashionComments (0)1673

Alex and Ani have a brand new and edgier collection for this coming season – Starry Eyed and Raw. The launch of this exciting collection warranted an original and exciting launch event, and so we threw an amazing event in Argento Jewellers as part of Belfast Fashion Week.

On the 11th of October we showcased the new collection in Argento Jewellers on Royal Avenue, from 5 – 7pm. On the evening everyone was treated to the Starry Eyed DJ talents of stunning Michelle Doherty, plus experienced the Raw beauty of the jewellery first hand.

This collection itself moves away from the traditional Alex and Ani core collection and instead delves into the rich jewel colours of autumn, crafted in the balance of light and darkness, and inspired by the endless possibilities of gorgeous jewel tones, complemented by rhinestones and shimmering beads with luxe studded details combined with a sparkling colour palette.

Alex and Ani offers these eco-friendly, positive energy infused products to adorn the body, enlighten the mind, and empower the spirit, designed by Carolyn Rafaelian and made in America. Another cornerstone of Alex and Ani is a signature design feature; an innovative, patented sliding mechanism that replaces the traditional clasp, making each bracelet entirely adjustable, a perfect one-size-fits-all gift.

Alex and Ani has gained notoriety since arriving here from the States with the fashion savvy and celebrities alike stacking the bracelets high, from Beyonce to Selena Gomes, and many more eager to experience the brand new collection.

Celebrate autumn with the new collection with Alex and Ani, which retails nationwide including Argento, with prices starting from £22.



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