West Coast Cooler FASHIONWEEK returned recently for a sold-out, four-day fashion festival with an array of stylish events across Belfast.
Taking place at venues across the city, the busy schedule kicked off at Life Church with the return of the sell-out designer and high street runway shows alongside popular fashion fringe events Sushi Saturday at Asian favourite Zen, as well as Style Sunday – which, this season, was held at Coco on Mother’s Day for the perfect day out for any mum interested in fashion, beauty and feeling good. Budding new events included the stylish Lavazza Coffee Style Saturday brunch at Robinson & Cleaver which offered the ultimate fashion filter showcasing key looks from across the fashion spectrum selected by some of the country’s top stylists, namely Courtney Smith and Cool FM’s Rebecca McKinney as well as London-based Jamie Russell and Lewis Cameron.
Hair partners ALFAPARF Milano ensured the models’ locks were luscious throughout all events by teaming up with some of the country’s best hair salons including Paul Stafford and Ben Close as well as Chrysalis and Scissor Sisters from Newry, among others. Make up was provided by another Italian brand, KARAJA, who partnered with local artists Paddy McGurgan and Rebecca Bryson as well as their in-house artist Gill McCann to create the ultimate ‘dream team’ backstage.
Director Cathy Martin commented on the season’s key trends: “This season there is a focus on fun with playful colours and bold statements being made everywhere. My favourites among all the trends include the palettes of pinks and yellows, as well as gorgeous ginghams and loads of Beetlejuice-inspired stripes. For eveningwear, there are mesmerizing metallics and sassy sequins which will satisfy all the fashion magpies out there. A feminine feel continues from AW16 with a tap into texture, so there’ll be loads more of romantic ruffles and playful plumes first seen on the Gucci, Chloe and Celine catwalks internationally.”
She added: “We really loved having some of our regular designers and brands on the runways this season, but we also opened up the catwalks to the likes of ASOS, Zara, River Island and TOPSHOP via our stylist picks at the high street shows and at our wonderful new Style Saturday event. It’s an exciting season for us and we were delighted to wow the audiences with the collections we had on show.”
Laura Blair, Brand Manager for West Coast Cooler, which sponsors the event, said: “At West Coast Cooler we love to celebrate individuality and style, especially with the launch of campaigns like our #WCCStyleSquad which integrate our audience with our brand activity – we love the fresh opportunities to engage with a fashion conscious customer. This sponsorship really is an ideal fit with the West Coast Cooler brand.”
For further information, visit the Belfast Fashion Week Facebook page or www.belfastfashionweek.com . Catwalk tickets for the main runway shows this coming Autumn will be going online soon. Sushi Saturday, Lavazza’s Style Saturday brunch and Style Sunday will all be available for direct bookings from 01 April with the FASHIONWEEK team at 02890421509 or via email@example.com
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