A SPARKLING FUTURE FOR ASPIRING DESIGNER COURTESY OF DIET COKE
Diet Coke has teamed up with Belfast FASHIONWEEK and is currently on the lookout for aspiring fashion designers to take part in the much-loved Diet Coke Design Award which is now into its fourth year. The award is an integral part of autumn/winter Belfast FASHIONWEEK and 2013 poses a new design challenge with the chosen theme of ‘30 years of fashion’ celebrating the 30th anniversary of Diet Coke. Fashion lovers across Ireland are invited to submit design concepts celebrating the fashion of the ‘80s, ‘90s and ‘00s.
The Diet Coke Design Award is open to all fashion fans from now until Friday 13th September. The competition opens doors in the fashion industry by offering a place on one of the highly sought after short fashion courses at London College of Fashion – including flights and hotel accommodation.
Entrants will be asked to put their raw talent to work by designing a fashion forward and unique garment which encapsulates a decade of their choice from the past 30 years. Three finalists will be shortlisted by a team of judges and all three shortlisted designs will be created by Una Rodden. The winner will be announced at the finale show of A/W’13 Belfast FASHIONWEEK with the prize awarded live in front of the anticipating audience as well as a photo shoot with leading photographer Khara Pringle.
Aoife Nagle, Senior Brand Activation Manager, Diet Coke, is excited to see what creative spectacles our Irish talent has to offer: “The Diet Coke Design Award is going from strength to strength each year and the standard is always incredibly high. It never fails to amaze me how wonderfully creative and unique our Irish talent is. This year is even extra special as Diet coke celebrates its 30th Anniversary – the Design Award is a brilliant opportunity to celebrate 30 years of the brand as well as 30 years of incredible fashion. It’s fantastic to be able to open the floor up to up-and-coming designers by providing an outlet to showcase their hard work, talent and enthusiasm.”
Director of FASHIONWEEK Cathy Martin added: “The competition is perfect for anyone with an interest in fashion and/or design. Perhaps you are a fashion student or graduate or maybe you’re a busy working mum or dad and it’s a hobby on the side, either way we want to hear from you. The first ever winner of the Diet Coke Design Award in 2010 was a banker who loved tweaking dresses in her spare time. She worked with Una Rodden to create a catwalk-worthy, stunning dress and really enjoyed her time at London College of Fashion doing a course in Structured Lingerie.
Suzanne Ferncombe from Co. Waterford who was last year’s winner, said the Diet Coke Design Award is a great platform for upcoming Irish designers: “I really enjoyed taking part in the competition last year. It was a great opportunity to express my creativity and individuality and then watch it come to life on the catwalk! Being part of the buzz at Belfast FASHIONWEEK is also an invaluable experience which gives great insight into the world of designers as well as lots of opportunities to meet with and gain inspiration from, other successful Irish designers.”
For more information on the competition and how to enter, please contact the Belfast FASHIONWEEK team on +44(0)28 9032 4437 or email firstname.lastname@example.org. The brief and application form are also available for download from www.belfastfashionweek.com
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