Michael Purcell, Hannah Irwin and Claire Towe from Smarts Communicate celebrate as the Holywood-based agency is the only consultancy in Northern Ireland to feature in a top agency poll compiled by PRWeek. This is the second year in a row that the global PR and content agency has featured in PR week’s Top 150 rankings, having moved up eight places to 58 it remains the No 1 Consumer agency outside Greater London.With offices in Northern Ireland and London, Smarts Communicate currently employs over 60 people and has clients across more than 20 countries. It’s extensive client portfolio includes Ministry of Sound, British Airways, BT and Johnnie Walker.
Smarts Communicate’s growing success in recent years has been driven by a commitment to investing in creativity and clever thinking. Earlier this month, the agency launched a new Research & Development division called Smarts Labs – an innovation hub, for individuals and teams within the agency to pursue creative ideas beyond the everyday pursuit of delivering big ideas for clients. The first idea to be born out of the hub is Tuunio -a social playlisting tool that connects people’s social media feeds to their music streaming services, allowing them to build genuinely collaborative playlists with people from all around the world.
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