Rihanna’s Reign at River Island set to continue into AW13.

by • July 8, 2013 • Fashion, Global fashionComments (0)2119

FASHION Brand, River Island have announced that their collaboration with the global superstar Rihanna is set to continue for another season.

Rihanna has teamed up with River Island once again for an AW13 collection, following on from the success and rave reviews her SS13 collection received.  Her collaboration with the high street label embodies all things Rihanna. Think- bomber jackets, leather bra-lets, mesh dresses, beanie hats and over the knee boots. These statement pieces all sum up the star’s contribution to our AW13 wardrobes.

Rihanna’s second endeavour will be an 80 piece collection which is categorized as ‘a mix of urban sports lux with sophisticated chic.’ If this, is a style you fancy emulating you should have your purse at the ready for the collection’s arrival on the 12th September 2013. If RiRi’s taste in ‘out there’ wear is anything to go by, River Island will have a fierce collection on their hands.  Her last collection with the retail giant set the fashion scene abuzz and this announcement of a further collaboration is likely to do the same.

The 80 piece collection arrives in September, just in time to stock up your wardrobe with RiRi’s winter staples that will keep you ahead of the trend all season. Why not ditch those chunky knits in favour of a layered mesh dress, with a bomber jacket? Instead of splashing out on ankle boots that were so popular last season, try over the knee boots to give your wardrobe a season overhaul. Rihanna’s collection is all about mixing it up and no two items are the same.

The superstar clearly enjoyed playing designer and having her own influences on the range. She even gushes; “When can I have my order?” “I want to wear everything.”  If the first collection was anything to go by, River Island will be awash with Rihanna’s Navy coming to try out and buy the new collection. Her influence clearly extends beyond the music industry with her latest fashion undertaking becoming swiftly as popular. The SS13 collection had model, Jourdan Dunn as the star of the campaign, so this time around fans will be eagerly waiting to see which bang on trend model or celeb she uses to front her AW13 collection. It’s sure, however, to be someone just as feisty as her!

The ‘Umbrella’ hit-maker’s style savvy second collection will also consist of a Limited Edition Collection of which only 100 of each item has been made, ensuring that fashionistas can get a special one-off Rihanna design. The Limited Edition Collection debuts: embossed leather jackets and trousers, printed cameo snakeskin leather skirts and boots. Rihanna has created a show-stopping collection that will easily be a best-seller for the coming seasons ahead.

To emulate Rihanna’s defiant, ‘out there’ style you can head to: www.riverisland.com, where her new AW13 collection will be available from September 12th.  Check out the behind the scenes video of Rihanna’s upcoming collection at


By: Jourdan McManus



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