FLAWLESS, fresh faced, Kate Moss wows in her new campaign ad as the face and body of St. Tropez tan. Kate Moss, iconic, English supermodel has been announced as this summer’s St. Tropez siren, something that is sure to get the ladies dashing out to buy the tanning product.
Who could blame them? If the ads are anything to go by, every woman will want a bronzed, beach body, hoping to rival Ms.Moss herself. The campaign ads boast Kate, dazzling poolside showcasing their streak-free tan, much to the envy of many women.
Her flawless body is poured into a white swim suit whilst she relaxes poolside, something which is inspired by the glamour that summers in St. Tropez have to offer. The announcement has been awash with Twitter success, even becoming a trending topic. Fans of Moss gush that they are: “Loving Kate’s new campaign for my fav tanning brand.” This is a sure sign that St. Tropez’s idea has been a success.
The team up between Moss and St. Tropez even has Kate thrilled: “I’m so excited to be working with St.Tropez. I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!”
The advertising campaign will be seen throughout global print, online and also in stores. She is sure to showcase the brand’s ability to get us ladies a summer ready body, so we can sizzle poolside also. Moss also praises the “natural” look of the tan, which prevents those irritating streaks that a lot of tans can leave you with. She also emphasises: “There is no reason to go around with that pasty pallor anymore, which is really exciting!”
You can see Kate’s behind the scenes photo shoot video online at: www.st-tropez.com and see how she is prepped and preened by experts to bring us a sizzling photo shoot, that makes us want to try the tanning product. Kicking off St. Tropez’s debut global advertising campaign, Kate Moss brings “her unique edge and personality” to the fore as face and body of the brand.
Attached to the advertisements, St. Tropez are starting a social media campaign were they encourage women to tweet when they are #OFFTOSTTROPEZ for the ultimate tan. Prizes and even a trip to St. Tropez are up for grabs for one follower and a friend.
St. Tropez is equally thrilled with their partnership as CEO, Michelle Feeney boasts: “We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand.”
To get Kate Moss’ smoldering summer glow, head to the St. Tropez website where you can pick up a tan that is both streak-free and Riviera-chic!
By Jourdan McManus
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