bperfect ulster life

Local cosmetics brand goes stratospheric

by • October 23, 2017 • Beauty, FeaturedComments (0)1715

Northern Ireland’s leading cosmetics company, BPerfect, has unveiled four new beauty products, adding to their top-selling, beauty range.

The Belfast company has also trebled the size of their premises, increased their workforce by 20 per cent and almost doubled their retail distribution across Ireland.

The new product range, tipped to be top-sellers, include the long-anticipated ‘BPerfect LMD Master Palette – in partnership with celebrity make-up artist Louise McDonnell ‘LMD Makeup’. The ‘BPrepared Concealer and Highlighter’, ‘BPerfect Salon Professional Spray Tan’ and ‘BPerfect Back Tan Applicator’ – all of which were all unveiled to an audience of over 200 media, bloggers and retail partners from all over Ireland at a VIP launch event at The Merchant Hotel, last week.

BPerfect Cosmetics was founded by local businessman Brendan McDowell in 2012 who started the company with just £500 cash. Today, his range of on-trend products are favoured by celebrities and influencers across the UK and Ireland, and are stocked in over 900 retailers.

In March 2017, Brendan starred on RTE’s Dragon’s Den, and secured and offer of €80K from two Dragons. His product range – Ten Second Tan, Semi-Permanent Eyebrow Make-Up Kit, Brush on Lashes and Primer – got an overnight boost, taking the already highly successful company and allowing it to grow by almost 50 percent in less than six months.

The new BPerfect LMD Master Palette product which is encased in a high-gloss, black compact kit, features a range of sculpt, blush, highlight and eyeshadow powders in 15 different shades – each of which is highly pigmented and can also be used as face powders. The product, which launched in stores on 9th October throughout Ireland, is already proving to be high demand, having sold out online in less than two hours in an online pre-sale.

BPrepared Concealer and Highlighter product creates a flawless look with a light easy-to-use brush applicator pen which can be used to erase dark circles, brighten up eyes, highlight nose, chin and upper lip or carve out brows. This product is getting rave reviews from bloggers and media alike.

BPerfect Salon Professional Spray Tan uses the same unique, organic formula as the best-selling 10 Second Tan. Salons can now create an all-over glow in seconds with the instant, fast-drying, non-streak, tanning formula that works with your skin’s natural tones to create the perfect colour.

The BPerfect Back Tan Applicator provides a solution to applying tan to the tricky to reach areas and will be rolled out to all stores in the coming weeks.

Brendan McDowell, Managing Director of BPerfect Cosmetics said: “We are thrilled to be launching this range of new products here this evening. These have been the result of many months of planning, developing and designing what is set to be our best-selling range of products yet.

“We have worked very closely in partnership with celebrity make-up artist, Louise McDonnell ‘LMD Makeup’ to ensure our palette is the absolute professional standard, bang on-trend and features long-lasting colours, textures and a unique finish available anywhere on the market.

“Working with Louise has been amazing. She added her creativity and magic LMD touch.

“We decided that three of the colours could be used for eyeshadow but also as highlight, blush and sculpt. We made these colours bigger so a full-face of make-up look could be created with one palette.”

Brendan concluded: “Our concealer and highlighter product is also proving a big hit with beauty bloggers across the UK and Ireland – I am excited to continue the BPerfect journey and for our customers to enjoy this new range.”

Louise McDonnell, make-up artist and co-creator of the BPerfect LMD Palette said: “When we first thought about bringing out this master palette with BPerfect, we thought how can we bring something amazing that everyone can use, at any age, at any make up level.

“The colours we choose are very personal to me, as I work every day with clients and know what makes the eyes stand out. The reason I love the palette is because it’s so handy to pop in your bag and off you go.”

Louise concluded: “Making this product has been one of the most exciting parts of my career so far and I cannot wait for everyone to try it.”

For a full list of BPerfect stockists or to order online visit www.bperfectcosmetics.com.

Picture caption: Melissa Riddell, Cool FM presenter and host for the launch event is pictured with Louise McDonnell, LMD Makeup and Brendan McDowell, Managing Director of BPerfect Cosmetics.


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