A new health food brand developed by nutritionists including former Northern Ireland Businesswoman of the Year Darlene McCormick –THAT PROTEIN –launches this month. It is a UK first using the rarest plant protein in the world – Pumpkin Seed Protein Powder – in a 2 in 1 plant protein & super food mix.
In addition to its flagship I heart Pumpkin Seed Protein Powder with Chia Seeds, THAT PROTEIN also launches Energising Hemp Protein Powder with Baobab and Blissful Brown Rice Protein Powder with Raw Cacao. Each product offers a unique set of health benefits – ranging from reduction of tiredness and fatigue to supporting a healthy heart.
The company has developed the 2 in 1 product range for customers who enjoy innovative nutrition and who will appreciate the ease of use of having a 2 in 1 plant protein and superfood option.
Darlene McCormick says: “This is something genuinely new. We believe “that protein”is the next generation of nutrition – innovative plant-based proteins infused with super foods. Each product has scientifically proven health benefits. People are having fun creating their own shakes and smoothies that taste delicious and are good for them in multiple ways.”
Dietician Orla Walsh adds: “Protein and nutrients like Omega 3 and Vitamin C will be beneficial for everyone including people with busy lifestyles, people who exercise and need to replenish muscles, and vegetarians and vegans who may find it more challenging to get enough protein in their diet.
“It is also known that muscle wastage begins around the age of 45 and that maintaining good muscle mass is vital for overall good health. You need 0.8g of protein per kg of bodyweight every single day for optimalhealth. Plant proteins are an excellent source of protein and not just for people who are lactose intolerant. They are high in fibre which helps maintain a healthy digestive system and keeps you fuller longer, which assists with weight management. ”
Paul Best, Co-Manager of Eatwell Foods at 413 Lisburn Road said:“Plant based health food products are the fastest growing of the products we sell. More and more people are looking for dairy-free alternatives and for ways to incorporate high density nutrition into their diet with food rather than supplements as food is more bioavailable.
“That Protein is the most exciting new product we have seen in a long time. Pumpkin Seed Protein Powder is a fantastic new ingredient for us to offer. There is the added benefit that the customer gets a protein powder and a superfood powder in one which helps keeps costs down whilst getting a top quality product.”
The 100% natural and organic powders can be used to make delicious shakes, smoothies or added to baking, cereals, porridge or yoghurt.
The I heart Pumpkin Seed Powder with Chia Seeds provides a boost of protein, fibre and Omega 3 for a healthy heart, muscles and digestive system. Energising Hemp Protein Powder with Baobab supports muscles, reduces tiredness and fatigue and supports a healthy immune system. Blissful Brown Rice Protein with Raw Cacao contains “feelgood”raw cacao. The products cost £14.99 for 10 servings.
A FREE book of nutritionist-developed recipes featuring plant proteins to provide inspiration is available to download on www.thatprotein.com The products are available to buy online and also from independent retailers including Eatwell, 413 Lisburn Road Belfast.