Laura Whitmore becomes leading lady in Asda’s G21 talent label

by • March 26, 2013 • Events, FashionComments (0)2591


By Jourdan McManus

Irish TV presenter, Laura Whitmore has become the front woman for Asda’s G21 fashion label designed by Graduate Fashion Week winners.

George at Asda has been the title sponsor at Graduate Fashion Week for three years running.

Fronting the designs of the talented graduates is not Whitmore’s first dalliance with fashion as she is charity spokeswoman for ‘Because I Am a Girl,’ and in 2009 she launched a self-branded clothing range that was available at A Wear.

Graduate Fashion Week is a charity organisation founded in 1991 and is “the world’s leading event for fashion graduates.”  It has launched the careers of prestigious British designers such as: Stella McCartney, Julien McDonald and Matthew Williamson.

Fiona Lambert, Brand Director at George gushes about their role as sponsors of GFW; “We are delighted to be involved in Graduate Fashion Week, it provides a fantastic showcase for the next generation of British creative talent.”

Each year Asda works closely with the different winning graduates to inspire and create new collections for their G21 label. This year the main lady will be Chloe Jones, who won the George Gold Award at the final show in GFW.

Three of the best pieces from the collection, however, are by Claire Acton they include: a hot orange pop coloured A-line mini skirt priced at £12.00, a hair-clip shift dress with a peter pan collar and colour blocking panels, this is priced at £18.00 and a dipped hem blouse in black and white with an overall eye print. This bang on trend blouse costs £18.00 also. all pictured below.

Claire Acton’s range for G21 is the perfect mixture of 60’s vibe colouring blocking and bold prints combined.  Laura Whitmore can be seen modelling the funky hair clip dress on George’s website.

Winner Chloe Jones’ styles however are a take on grey and charcoal tones that are inspired by her visiting cathedrals and churches, something that is definitely reflected in her designs.

Chloe’s main feat was her take on jersey for the G21 range with Sadie Robson, Head of Design for George stating: “Chloe demonstrated such a fresh approach to jersey wear. Her collection was so creative and yet so commercial and fit for today’s fashion.”

G21 also offers up a collection by a third GFW graduate designer Susanna Yi. Her collection includes bright graphic prints that are showcased in printed trousers, a shift dress and a chiffon top.

If you want to flirt with the 60s or indulge in chic jersey wear that will see you through the season, head to Here you can also see the gorgeous Laura Whitmore as front woman for the G21 label.

Jourdan McManus is studying journalism at Belfast Metropolitan



Pin It

Related Posts

Join the Conversation

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: