TAG Heuer, the luxury Swiss watchmaker, has opened its first stand-alone boutique in Ireland in Belfast’s Queen’s Arcade. The opening has created four new jobs and will offer customers access to exclusive TAG Heuer timepieces only available in its boutiques.
The move is part of a wider £2.5m investment project by the owners of Queen’s Arcade, Lunn’s Jewellers, to create an iconic retail destination in Belfast city centre.
The 140-year old Queen’s Arcade, Belfast’s last surviving Victorian shopping arcade, is currently undergoing a heritage refurbishment programme to restore it to its former glory. Work is due to complete this autumn.
Suzanne Lunn, Lunn’s the Jewellers’ Marketing Director, said:
“Lunn’s are delighted to open TAG Heuer’s first stand-alone boutique in Ireland. We are especially proud to locate it in Queen’s Arcade where my grandfather, John Lunn, established our business nearly seventy years ago.
“We are confident in the future of retail in Belfast city centre and are excited that we can now offer a totally immersive TAG Heuer experience. The addition of the TAG Heuer boutique will complement our ambitions to enhance Queen’s Arcade as an iconic shopping destination in Ireland.”
Rob Diver, TAG Heuer, Managing Director Europe, added:
“We are very proud to be partnering with Lunn’s to open a new TAG Heuer Boutique in Ireland in Belfast’s Queen’s Arcade. We believe that the opening of this new Boutique will take TAG Heuer to new heights in Northern Ireland and allow clients to experience our exceptional timepieces and strong brand DNA in a 360-degree environment. It is great to see the redevelopment of this iconic part of Belfast and to be one of the key brands integral in this new venture.”
Among the exclusive watches on sale in the new TAG Heuer Boutique is a 50th Anniversary edition of the brand’s famous Monaco timepiece. Inspired by the Monaco Grand Prix and immortalised by Steve McQueen who wore it in the 1971 film ‘Le Mans’, the watch was the world’s first water-resistant square timepiece. The anniversary timepiece on sale in Belfast is one of only 169 available worldwide.
Other exclusive timepieces available only in the boutique include the ‘Autavia’, one of the world’s most accurate watches due to its revolutionary carbon hairspring mechanism and the ‘Carbon Collection’ which boasts titanium casings and carbon dials.
TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA.
TAG Heuer partnerships and ambassadors illustrate the brand’s open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Aston Martin Red Bull Racing Formula One team, the Monaco Formula 1 Grand Prix, the Formula E Championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.
- Peter Lunn, Chairman, Lunn’s Jewellers
- Suzanne Lunn, Marketing Director, Lunn’s Jewellers
- Nick Callegari, TAG Heuer, Commercial Director, UK & Ireland