Despite the start of 2016 being a bumper time for purchasing Nigella or Heston’s latest tomb, with a 15% rise in cookbook sales*, the people of Northern Ireland have spoken and it won’t be their fancy fare on the Easter dinner table. Instead the majority of us (64%) will opt in favour of granny’s family recipe, carried down through generations, versus only 15% following a recipe from a cookbook.
Additionally, in spite of claims that half of all women over 55 in the UK go online for recipe inspiration*, the Northern Irish are different! Golden Cow research reveals that only 10% seek inspiration from online recipes – we turn to our mums and grannies instead.
The research comes in the lead up to the Easter holidays and was commissioned as part of Golden Cow’s ‘Share the Love’ campaign to help launch its latest initiative, ‘Golden Get-Togethers’, which aims to provide families with the ideal opportunity to spend time together this Easter and enjoy great family moments.
Golden Cow’s survey also found that although 46% of respondents claim their family get-togethers have changed over time, often complaining that busy schedules prohibit us from spending as much as time with our families as we would perhaps like, Easter still prevails as a non-negotiable when it comes to getting together with our loved ones for 80% of us.
Roast dinners will always be considered king of the Easter dinner table in Northern Ireland with 65% of us still opting for this age-old favourite. Surprisingly a BBQ was second choice with 12% of us trading in the roasting tray for the grill at golden get-togethers with trademark bad weather not putting us off.
Even though mums are still our leading favourite for preparing the Easter spread; dads come in second with 19%. However its dads who trump the running for dish duty at 32% while grandads and uncles are the most work-shy when cleaning up the dishes are involved with only 3% lending a helping hand. (We’re sure they aren’t so shy of the dishes when they’re full of yummy food though!)
Golden Cow know the importance of tradition and so do the families of Northern Ireland with one in ten enjoying a walk before dinner to work up an appetite and one in ten also pushing up the sleeves and getting competitive over a board game or quiz after dinner.
Michelle Daly Lennon, Senior Brand Manager, Golden Cow said, “At Golden Cow, we consider Easter time to be family time. We loved discovering that 80% of Northern Irish families still make the effort to get together at this time of year and that they opt for buttery recipes passed down through generations.
“We know that Golden Cow has been enjoyed by generations of Northern Irish families so this Easter, through our ‘Share the Love’ campaign, Golden Cow wants to give families the chance to spend some ‘golden’ time together. That is why we are giving local families the opportunity to win a family cookery class to prepare you for the next golden get-together.”
Tune into Cool FM all this week to find out how you could be in with a chance of winning with Golden Cow. For some Easter recipe inspiration, bag yourself a free recipe booklet when you purchase a 500g tub of Golden Cow Easispread from selected outlets.