Cruise into Summer Fashion (socials)

by • May 28, 2013 • FashionComments (0)1752

Luxury fashion brand CRUISE in Victoria Square last night (23 May) celebrated the contemporary new store interior with a Summer Style party showcasing a range of designer collections for spring/summer.

Cruise is recognised as one of the UK’s leading independent luxury retailers with a reputation for iconic international designer collections, directional street-led fashion and premium denim brands.

The store carries an impressive roll call of internationally acclaimed designers and has both a Premium and Mainline offering for its customers. The Premium collections carry designers including,  Alexander McQueen, Matthew Williamson, Dior Homme, Amanda Wakeley, Dolce & Gabbana, Gucci, Victoria Beckham,  Vivienne Westwood and Lanvin.  The Mainline offering carries brands such as Barbour, Stone Island, Armani Jeans, Ralph Lauren Polo, Paul Smith, Forever Unique, Adidas Y-3 and Nudie.

To mark the re-launch of the store Cruise held an evening of luxury fashion and live music as models showcased current collections from international designers. Guests at the event enjoyed a refreshing Smirnoff Mojito cocktail and tasty canapés from Wagamama. Following the fashion showcase they were then able to discover the new store layout and enjoy the celebrations.

Store manager Judi Graham said: “. The feedback from the city so far has been extremely positive and there is a real buzz surrounding our new interior and our exciting brands for spring/summer. There was a fantastic atmosphere in the store last night and some of Northern Ireland’s most fashionable attended and were truly impressed by the fashions on display. As always our staff were on hand delivering that personalised level of service, renowned throughout our stores.”

“We are delighted with the new floor space, which has provided a clear focus on menswear and ladieswear brands. The menswear department houses an impressive new footwear area which leads into men’s Mainline collections with the best urban sportswear portfolio, and then through into the men’s Premium collections which include the biggest and best international designers in the world of men’s fashion and style.

The exciting ladies footwear, accessories and handbags department now occupies a larger floor area. The women’s Premium collections display a fabulous designer brand portfolio in a relaxed, luxurious environment which then leads through to beautiful Mainline pieces towards the back of the store.”

Local singer Jason Clarke contributed to the chic atmosphere of the evening with a live acoustic set enabling guests to really relax and unwind while enjoying the drinks reception. DJ Jay Kay provided more upbeat tracks for the fashion runway and throughout the rest of the evening and lucky guests took home a deluxe goody bag containing a full size cream shave and money off voucher from Jason Shankey and Shu Uemura sets from hair sponsor Andrew Mulvenna.

For more information on Cruise log on to or call the Belfast Store on 02890320550



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