Belfast bosses and their staff are being encouraged to get out of the office and into the city as the latest strand of the Backin’ Belfast campaign is rolled out.
The Backin’ Belfast campaign developed by Belfast Visitor & Convention Bureau (BVCB) with support from Belfast City Council and DETI and backed by the city’s hospitality and retail sectors was launched last month focussing heavily on social and digital media in order to drive footfall and sales back into Belfast.
Having successfully targeted a consumer audience thus far, the Backin’ Belfast campaign is now evolving to encourage the local business community to get involved and join in the positive conversation, and in doing so, boosting the local economy.
BVCB’s Chief Executive Gerry Lennon explains:
“There’s been great progress so far with Backin’ Belfast campaign encouraging people back into the city. We now want Belfast’s managers and staff from businesses large and small to take their meetings, lunches and even coffee breaks out of the office and into the local cafes, bars and restaurants, supporting city businesses and jobs.
“Belfast has a great range of corporate facilities, unique meetings spaces and hospitality venues for business breakfasts, working lunches, after work drink receptions and even team-building exercises. Is all about businesses helping each other at this crucial time and by lending their support we hope that everyone can help to promote all that is great about doing business in Belfast.”
“From discounted room hire at the Crescent Arts Centre, cooking your own lunch at the BelfastCookerySchool or taking the team golfing at Citigolf there’s a great range of offers and ideas, whether formal or fun, to suit all budgets. Visit www.backinbelfast.com/business or follow #backinbelfast for more detail.”
The ‘Backin’ Belfast’ Business campaign is being supported by major industry groups including Business in the Community, the Federation of Small Businesses, Women in Business, Northern Ireland Chamber of Commerce, Belfast Chamber of Trade and Commerce, Pubs of Ulster and the Northern Ireland Independent Retail Trade Association.