The major investment, of almost £1 million made by the company adds an additional seven new jobs at the Boucher Road-based dealership.
Officially opened by Aston Martin Regional Director, UK and South Africa, Marcus Blake, the news comes as Aston Martin prepares to take centre stage with the upcoming premiere of Spectre, the latest instalment in the James Bond franchise. The Aston Martin DB10, designed and built exclusively for the film, was unveiled for the first time at the launch of the new showroom.
Charles Hurst – the only car retailer on the island of Ireland licensed to offer this elite brand – has constructed a bespoke, high-tech new retail unit to exacting standards for this sought-after marque, featuring floor-to-ceiling glass windows and a unique luxury interior.
Customers will have access to exclusive services such as the “Configuration Lounge”, an intimate environment where customers are invited to use their creativity and imagination to tailor their new vehicle to their own specification.
Colin McNab, Operations Director, Charles Hurst, said the new showroom underlined the company’s focus, commitment and continued investment in the world’s best car brands.
“Our existing facilities already established across Northern Ireland have been complemented greatly by this exciting new dealership. Belfast is officially home to the ultimate in super-luxury motoring and Charles Hurst Group is proud to be opening this first-class retail unit to fulfil the needs of our loyal customers and potential owners.
“The Aston Martin brand is synonymous with exclusivity and style, and we look forward to welcoming customers from across Ireland at this premier facility at our Boucher Road complex.”
Colin McNab added:
“Aston Martin is a premium, high-performance brand and its customers expect the best. This new, £1 million facility has been completely transformed and delivers this on all fronts.”
Charles Hurst Group is Northern Ireland’s largest car retailer. A division of Lookers plc, one of the UK’s principal automotive retail and distribution groups, Charles Hurst covers 20 franchises across seven sites, offering customers across Ireland the most comprehensive choice of new and used vehicles, parts and servicing.
Founded in 1911, its headquarters are located in Belfast on a 20-acre site, making it the largest automotive retail park in Europe.
With more than 700 employees, Charles Hurst is committed to exceptional customer service, and its mission statement and policy of “Customers For Life”.