Ahead of his title-defending fight in February, current IBF World Super Bantamweight champion gears up to hit the road in the new Grand Cherokee.
World Champion boxer and Belfast-born local hero Carl Frampton was welcomed to the Charles Hurst Jeep showroom on Belfast’s Boucher Road to begin his tenure as official brand ambassador for the iconic marque.
John Brankin, Franchise Director of the Jeep dealership at Charles Hurst, said Frampton was the ideal candidate for the new role.
“Jeep is renowned internationally for its sense of adventure and a ‘can-do’ attitude, in addition to the unashamed ruggedness and proven longevity of its vehicles, attributes we recognise in global sports star, Carl Frampton.
“It is hugely exciting for us to be working with Carl, whose star is clearly on the rise, especially as he echoes our core values of adventure and challenge. We are thrilled that we can be a part of his journey to global domination in the ring, and now on the road.”
As part of the year-long deal, Carl will work closely with Charles Hurst Jeep on a range of exciting projects, to help promote the Charles Hurst Jeep brand. Carl, 27, said he was looking forward to the challenge as he took the keys to his new Grand Cherokee.
“To be asked to become a brand ambassador for Charles Hurst Jeep is a great honour, and while I don’t plan on landing any punches, there’s plenty of space for my belts!”
From Tiger’s Bay in Belfast, Carl Frampton is the current IBF World Super Bantamweight champion and a former Commonwealth Super Bantamweight champion. His next major fight will take place in Belfast on February 28th in which he will defend his current World Champion title against Chris Avalos.
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