Cat Footwear’s innovative EASE technology is further evolved for SS16

by Ulster Life • June 14, 2016 • Fashion • Comments (0) • 2722

For SS16 Cat Footwear reignite the success of EASE, a range of footwear focused on extremely lightweight and flexible technologies.

Further cementing the brand’s position as technological innovators, EASE incorporated within the midsole, maintains Cat Footwear’s forward thinking and inventive approach to creating exceptional quality product.

Since its original introduction, EASE technology now features across additional styles in the Cat Footwear range. Based upon the iconic Colorado, the Highbury Boot is a tough and hard-wearing style that will see the wearer through a leisurely weekend trek and trail, whilst being extremely lightweight, comfortable and flexible. Also included within the EASE technology is the Founder Boot, another key Cat Footwear style updated and developed to include the innovative lightweight technology.

CAT Charli Boot

CAT Highbury Boot

CAT Founder Boot

In the extended range, the exclusive and limited EASE collection has 30% better compression set than the standard EVA, meaning it doesn’t flatten. Compared to standard EVA, the EASE technology offers great abrasion resistance and superior cushioning offering comfort without compromise.

At only 10-15% of the weight of the standard EVA soles, EASE’s lower density allows it to be much lighter and more comfortable material. The durability of EASE comes from the combination of improved tensile strength and elongation than the ordinary EVA material.

The EASE technology is proudly incorporated into the wider seasonal ‘Built For It’ campaign, which will showcase the innovative product as well as maximise ambassadors. Showing confidence and brand intent in their technological advances, for AW16, Cat Footwear will be inviting key journalists, influencers, and friends of the the brands to conduct wear tests of the EASE collection and experience for themselves the exceptional quality and expertise embedded in the product.

EASE product is available from UK retailers including Debenhams, Schuh and Soletrader starting from £99.00.

www.catfootwear.com

@catfootwearuk