World-famous Irish Whiskey, Bushmills today has launched the latest addition to its collection of premium blends and single malts – Bushmills Irish Honey.
The new taste recognises the global reputation the brand holds for a smooth taste and reinforces the quality, authenticity and heritage that have been hallmarks of Bushmills Irish Whiskey for over 400 years*.
Blended using Bushmills Irish Whiskey and just a touch of pure Irish honey, the newest member to the Bushmills family, “offers consumers a new choice that mixes well, is approachable and unique in its own right”, said Master Distiller Colum Egan.
To celebrate the launch, Bushmills commissioned some good friends who are artisans to make a 14 square foot Honey Hive, handcrafted out of wood that includes casks used to mature Bushmills Irish Whiskey.
The wooden hive played host to a surprise gig from acclaimed Northern Irish artist Rams’ Pocket Radio where he performed a 20 minute intimate gig to Bushmills and music fans in Belfast’s city centre, to mark the arrival of the latest member to the Bushmills range.
Rams’ Pocket Radio is Peter McCauley, a drummer, pianist and songwriter from Lisburn. Famed for being something of a ‘jack-of-all’ when it comes to music, he’s best known for handcrafting unmissable music experiences during live performances that often feature guest appearances from his music friends.
He said: “The best moments are created when friends come together, especially to make music. My favourite musical memories are experiences that I’ve shared with friends, when we’ve come together to create something unique. I see Bushmills Honey in a similar way – the coming together of Bushmills Irish Whiskey, made by a community of people, with pure Irish Honey. It’s a great pairing, just like whiskey and music is!”
Rams’ Pocket Radio will headline a special Bushmills gig at Belfast’s Oh Yeah Music Centre (4th April, 7:30pm) to toast the arrival of Bushmills Irish Honey. Pete will be joined by other indie music artists, Runaway Go and VerseChorusVerse at the launch event.
drinkaware.co.uk for the facts
The BUSHMILLS word, the Pot Still device and other associated logos are trade marks. © The Old Bushmills Distillery Co. Limited 2013.
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