Leading cosmetics company, BPerfect, has secured a listing with Northern Ireland’s largest indigenous pharmacy group, MediCare, launching the first ever BPerfect Cosmetics Exclusive counter in their Forestside store.
The new arrangement demonstrates, a significant endorsement and investment from MediCare Group which has 54 stores across Northern Ireland. Spanning four metres, the new floor-to-ceiling counter showcases the full range of BPerfect Cosmetics, including the Ten Second Tan, Semi-permanent eyebrow stencil kit and Brush on Lashes. It will also stock two new products scheduled for launch later in the year.
Brenda Collins the Retail Manager at MediCare Forestside, speaking at the launch, she said: “I am so excited to welcome the new BPerfect Exclusive Counter to our store – it is one of our top selling brands across the group, so to increase our BPerfect range and brand presence makes absolute sense.
“At MediCare we are keen to help foster talent shown by young entrepreneurs like Brendan McDowell who are doing such a fantastic work developing products like the BPerfect range.
“We ourselves are a local brand, with a commitment to serving our local communities. As such our ethos is to support local suppliers and thereby offer the absolute best local products to our customers.
“The BPerfect Cosmetics range has been a phenomenal success with our customers. The quality of the products combined with the price point, is right up there with the global brands.
Brenda concluded: “I have no doubt that this new BPerfect Exclusive counter will be a huge hit with both our existing and new customers and I would like to wish Brendan and his team the very best for the continued success of their business.”
Brendan McDowell, Managing Director of BPerfect commented: “I am over the moon to be here today launching our new exclusive counter at MediCare. To see our brand alongside the world’s most successful cosmetic companies is a proud moment and I would like to thank MediCare for their support and investment in our brand.”
BPerfect Cosmetics was founded by local businessman Brendan McDowell who started the business in 2014 with just £500. In March 2017, Brendan appeared on RTE’s Dragon’s Den where he secured €80K funding to help take the brand to a global audience. Products are sold online in over 400 stores across the UK and Ireland as well as online and at lifestyle shows. Brendan secured distribution with MediCare in 2016 which sees them now stocked in stores, across the country.
MediCare was launched by Northern Ireland businessman, Michael Guerin in 1988. Since then the business has continued to grow and today MediCare operates 54 busy high volume retail pharmacies which are located in some of the most socially deprived areas of Northern Ireland. Employing over 700 staff, including 90 pharmacists, MediCare is the biggest indigenous pharmacy group in Northern Ireland.
For a full list of BPerfect stockists or to order online visit www.bperfectcosmetics.com
Main Photo: Ciara Daly, make-up artist, Brenda Collins the Retail Manager at MediCare Forestside is pictured with Brendan McDowell, Managing Director of BPerfect Cosmetics – they are pictured at the launch of the new Exclusive BPerfect Counter at MediCare Forestside.
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