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Belfast Businessman is Pitch Perfect on Dragons’ Den

by • March 27, 2017 • Business, FeaturedComments (0)1593

Northern Ireland cosmetics company, BPerfect, has landed an €80,000 (£69,273) investment from two of Ireland’s most successful business people, on Dragons’ Den.

The programme which aired on RTE One on Sunday evening, showed Brendan McDowell, Managing Director of BPerfect give a ‘cautious but confident’ pitch on the first episode of the new show.

As the sole ‘originator, inventor and owner of the product range’ Brendan impressed the judges with his strong sales record, his million euro projections and fantastic range of products.

Alison Cowzer and Barry O’Sullivan were so impressed with the product range that they made a joint offer of €80,000 investment for 20 per cent of the company. They were joined by Gavin Duffy who offered the €80K for 35 per cent who felt he could help Brendan ‘make a lot of money’. After much deliberation, Brendan accepted Alison and Barry’s offer but negotiated a 10 per cent buy-back after 12 months if he returned the Dragons’ investment.

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Alison Cowzer is co-founder and Marketing/Innovation Director of East Coast Bakehouse, Ireland’s only large scale biscuit manufacturing business based in Drogheda.

She said she was ‘very impressed with the range’ and said that she felt that she could offer ‘strategic help with the visioning of the business’ and help make them ‘big numbers’. Alison wanted to help develop the online part of the company which she felt was the ‘real prize’.

Barry O’Sullivan is CEO of Altocloud, a Silicon Valley technology company which also has a base in Galway. He is an active technology investor and is co-founder of the Irish Technology Leadership, a group of senior Irish American technology executives. With his technology experience, he would develop the online and the technology side alongside Alison – saying that he felt that the two of them could be the ‘perfect team for Brendan’.

Gavin Duffy, a Media & Communications expert is the longest-running Dragon on the show.

BPerfect Cosmetics was set-up by Brendan McDowell from Annalong, with just £500 investment three years ago. He has just reported a 56 per cent growth in sales, having increased turnover from £146K (in 2015) to £244K (in 2016) with projections of a turnover of £699K in 2017.

The cosmetics offer a safe and natural alternative to non-invasive treatments, and include a semi-permanent Eyebrow Stencil Kit, micro fibre Mascara, Ten Second Tan and Skin Primer. There are two further products scheduled for launch in 2017.

The company sells its products online and through 152 stockists in Northern Ireland and the UK and 126 in the Republic of Ireland – with approximately 15 new stores opening an account on a weekly basis. BPerfect also sells online and at trade and lifestyle shows both locally and nationally.

Following his Dragons Den appearance, Brendan said: “I am overwhelmed by the response from friends, family, clients and the public following my appearance on last night’s show.

“From day one, I had a vision for BPerfect to be the leading, home-grown cosmetics brand in Ireland – we now have a global vision. To be on such an amazing show as Dragons Den, on my home turf, is just the icing on the cake.

“We started this journey with one product – our Eyebrow Kit – today we have a further four further products –and are about to launch a further two. Our most recent product, the dark watermelon tan sold out in just four weeks of hitting the shelves.

“To be able to now take what we have done in Ireland and replicate it on a global scale is just mind-blowing, and I am absolutely up for the challenge.”

Brendan concluded, “I look forward to working with Dragons’ Alison Cowzer and Barry O’Sullivan to take BPerfect to the next level.”

For a full list of BPerfect stockists or to order online visit www.bperfectcosmetics.com.


Main Picture caption: Dragons’ Den stars Alison Cowzer and Barry O’Sullivan are pictured with Brendan McDowell from BPerfect Cosmetics (middle).




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